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How to Calculate Your True Hourly Rate as a Freelancer

The hourly rate on your invoice is not your real earnings. Learn how to calculate your true hourly rate after taxes, admin time, and expenses, and what drives it higher.

By FlowFund TeamJune 28, 20263 min read

The Hourly Rate Illusion

You charge $80/hour. You work 40 billable hours this week. You earned $3,200. Except: you also spent 15 hours on admin, business development, and communication. Your true hourly rate on total time worked is $3,200 / 55 hours = $58.18/hour.

Now subtract taxes (30%): $58.18 x 0.70 = $40.73/hour real take-home.

Compare that to the salaried equivalent: Does a $40/hour employee equivalent feel right for your skills and experience?

The True Rate Calculation

  1. Total monthly revenue
  2. Minus business expenses
  3. Minus tax provision (25-35% depending on location)
  4. Equals after-tax profit
  1. Total hours worked per month (billable + non-billable)
  2. True hourly rate = after-tax profit / total hours

Increasing Your True Rate

Raise billing rates: Direct impact. Every $10 increase on 160 billable hours = $1,600/month more gross.

Increase billable percentage: If you spend 40% on non-billable work, you are leaving money on the table. Better systems, delegation, or cutting low-value activities helps.

Reduce expenses: Lower overhead directly increases profit without requiring higher rates.

Package your services: Moving from hourly to project or retainer pricing often increases effective hourly rate because experienced workers complete work faster than clients expect.

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